Entertainment executives Maverick Carter and Blair Rich are joining the advisory board of Tetavi, an immersive digital content producer, according to a company press release.
Carter and Rich plan to bring their perspectives and experience in marketing, entertainment and content creation to join Tetavi as it expands in strategic partnerships, content development and consumer outreach.
Carter serves as CEO of SpringHill Company, which owns athlete empowerment brand Uninterrupted and its “More Than” movement and the TV show, “The Shop.”
“Tetavi has developed an incredible technology that will help shape the future of entertainment and enable content creators to produce more immersive content. I’m excited to help people experience a new way to tell their stories in the virtual world,” Carter said in the release.
Rich serves as president and chief business officer, commercial and consumer operations, at Virgin Galactic. She previously served as president of worldwide marketing for both Warner Bros. theatrical and home entertainment divisions.
“Tetavi is uniquely positioned to empower creators to make the most dynamic, truly immersive content,” Rich said in the release. “Their innovative technology enables more meaningful connections between creators and their audiences, and will fuel creative expression across digital platforms, facilitating incredible access and engagement to Web3.”
“As a creative technology company at the forefront of volumetric video innovation, expression and collaboration, it was vital for us to create an advisory board of experts who have proven years of excellence in all of these areas,” Gilad Talmon, Tetavi’s CEO, said in the release. “We are thrilled with the members who have joined and can’t wait to see how their expertise will elevate us in 2022 and beyond.”
Tetavi has studios in the U.S., Europe, Middle East and Asia-Pacific.