Virtual Conferences for Signage Industry Now Routine During Covoid 19 Era

Its bad enough in Winnipeg during the Covoid lockdowns. Yet what to do about the large scale signage conferences we know well and appreciate in the signage industry to share new hardware , software , signage technology and signage industry gossip.

Catch this :

AVIXA has been working hard to convince both buyers and sellers that it is safe to be in Orlando in just a couple of weeks (Oct. 27-29) for its pro AV trade show InfoComm, but has announced fuller details on the virtual side of the show aimed at pro AV buyers and sellers who will not, for various reasons, be attending in person.

“We’re very excited to bring elements of InfoComm 2021 beyond the walls of the convention center,” says Rochelle Richardson, SVP of Expositions and Events for AVIXA. “The virtual experience will allow people from around the world to join us online to catch highlights of the products and solutions being showcased at InfoComm 2021.”

The show ill have a live-streamed InfoComm Morning Show each day that includes interviews with key speakers and industry experts. There will also be a livestream of the Technology Innovation Stage, where 25 sessions will be presented covering pro AV solutions trends, a state of the industry presentation from AVIXA’s market intelligence team, and product announcements and demonstrations. Sixteen:Nine is leading one of those sessions – a virtual DSF coffee and controversy panel about misused and abused marketing terms in digital signage and AV (think holograms, 3D, etc.)

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This is the abstract: Holograms are seemingly popping up everywhere in digital signage and pro AV, except they’re not. Real, marketable hologram technology is years away, but tech marketers are applying the term to all kinds of products. Manufacturers call displays seamless when they’re not. MicroLEDs might have tiny lights, but not really meet the technical definition. It’s an endless battle between technical purists and marketers, and perhaps the big question is: “Should we care?” In this lively, frank session we’ll debate the pros and cons of manufacturers using terms that don’t quite apply to help explain and market new products. What does it mean for customers if what they’re buying isn’t how it’s represented on the sales material? Is how something looks and works what really matters?

Joining me are David Title from Bravo Media, David Nussbaum from Portl (yup, there are three Daves among five people), Chris Riegel of STRATACACHE and Kim Sarubbi of IoTecha Corp.

Also virtual: An AVIXA Women’s Council Keynote presentation by Sara Potecha, author of West Point Woman: How Character is Created and Leadership is Learned, will also be broadcast live. Each day will wrap up with a highlight reel of the show’s events.

This year’s digital experience will include an InfoComm Virtual Post-Show Event on Nov. 9-10, featuring interactive sessions and one-on-one appointment scheduling with InfoComm exhibitors.

As part of the InfoComm Virtual Post-Show Event, a select number of InfoComm 2021 conferencing and collaboration sessions and all of the D=SIGN sessions will be available to view on demand. These sessions explore topics like designing flexible collaboration spaces, interactivity and touch screens in a post-pandemic world, security and privacy for digital signage networks, and much more.

For those who cannot attend the show in person, a virtual-only pass to InfoComm 2021 is $59 for AVIXA Premium and Elite Members and $89 for all others. The pass provides access to the InfoComm 2021 livestreamed content, the Virtual Post-Show Event, and on-demand content until November 30. To register for the virtual-only InfoComm package, visit

In-person InfoComm 2021 attendees will have free access to the on-demand content from the virtual show from November 1 to November 30 as well as the Virtual Post Show. To register for the in-person InfoComm show, visit

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Samsung unveils Neo QLED 8K signage at InfoComm

By Dan McGrath in Products October 27, 2021 0

The 8K displays will be shown at InfoComm, and virtually, alongside The Wall microLED display and outdoor displays which are increasingly in use at electric vehicle charging stations.

Samsung will be attending this year’s InfoComm show, bringing its new range of display and signage technology and solutions.

These new products include ‘The Wall’, a microLED technology-based display which is equipped with a MICRO AI processor and features a bezel-free modular screen that can be easily customised to suit the design of any space.

Samsung will also display the Neo QLED 8K signage, powered by Quantum Mini LEDs, which comes in 65, 75 and 85-inch sizes for the first time together with  outdoor signage displays.

The QLED displays come in a variety of sizes and can be displayed both in portrait and landspace.

In response to the growth in sales of electric vehicles, Samsung’s outdoor displays are currently being used at charging stations to offer customers an optimal experience. These displays feature maps, traffic updates and advertisements for businesses such as petrol stations, shops and restaurants.

Due to the pandemic, fewer people will be able to attend this year’s show in person. However, Samsung will launch ‘Samsung VX’ at InfoComm 2021, which allows for people to attend virtually and explore the products on offer from the South Korean company.

Samsung said that ut will introduce “the future of displays at InfoComm 2021, North America’s largest pro-AV industry event, which features more than 40,000 attendees. We look forward to seeing you there, either in person or virtually.”SHARE


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Signage Industry Marketing Trends


Digital Signage Market Size to Worth Around US$ 38.63 Bn by 2030



Digital Signage Market Size to Worth Around US$ 38.63 Bn by 2030

According to Precedence Research, the global digital signage market size is predicted to worth around US$ 38.63 billion by 2030 and is expanding growth at a CAGR of 7.7% from 2021 to 2030.

October 27, 2021 08:42 ET | Source: Precedence Research

Paris, Oct. 27, 2021 (GLOBE NEWSWIRE) — The global digital signage market size was valued at US$ 21.9 billion in 2021. Digital signage is an electronic display that is used for advertising contents, broadcasting data, television programs, and others. It makes use of various technologies such as LED and LCD. Digital signage’s are found in both private and public places such as restaurants, corporate environment and retail outlets. During the forecast period the Digital Signage market is anticipated to grow with a CAGR of 7.7%.

In order to ensure the display of high-quality content, the Digital signage depends primarily on hardware components. The hardware component segment dominates the market with a market share of 56.60% in 2020 and will grow significantly during the forecast period. Digital signages have disrupted the market of small and micro-display screens with large wall-sized LED and LCD displays. It is designed for applications that require the vendors to engage their customers with its wider viewing angle and to extract maximum effectiveness from the marketing campaigns.

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Crucial factors accountable for market growth are:

  • The increased demand for the digitized promotion of products and services.
  • Rapid innovation in the field of digital signage in order to produce high quality viewing experience.
  • The surge in demand for the development of holographic films will boost the market growth.

Regional Snapshots

Asia Pacific is anticipated to grow significantly during the forecast period and is expected to contribute more than 20% of the market share due to the presence of developing economies such as India, China, Taiwan, South Korea in this region. Also, the rapid innovation of the major market players in this region will boost the market growth. For instance, in 22nd April 2021, Samsung Electronics Spotlights the Digital Signage Innovations that is built for Control Room at 2021 Virtual Experience Showcase.

Scope of the Digital Signage Market Report

Report CoverageDetails
Market SizeUS$ 38.63 Billion by 2030
Growth Rate from 2021 to 2030CAGR of 7.7%
Fastest Growing MarketAsia Pacific
Largest MarketNorth America
Base Year2021
Forecast Period2021 to 2030
Segments CoveredScreen Type, Component, Technology, Content Category, Application, Region

Report Highlights

  • The retail application segment is expected to lead the market contributing more than 21% of the revenue share in the upcoming years.
  • The hardware segment of the digital signage market is estimated to lead the market with a market share of more than 56.6% in 2021.
  • By Geography, North America holds a significant share accounting for more than 35% in 2021 in the Digital Signage Market in terms of revenue share because of the presence of major market players in the region.

Market Dynamics


The digital signage are deployed in diverse sectors such as retail stores, hospitality centers, and other public spaces for advertising, as well as displaying instructions, directions, entertaining content, product information and others are the major factors driving the growth of the digital signage market. For instance, on 17th August 2021 Kollins Communications announced their partnership with BrightSign and Visual Communications to create a best-in-class, in-store digital customer experience at Sam’s Club stores throughout the United States. It will provide the customers with creating a compelling kiosk display to give customers a fresh point of sale experience in this high-traffic, big box retail setting.


The major restraining factor that will negatively impact the growth of the Digital Signage Market includes the surge in expenditure by retailers and products suppliers in the broadcast pf advertisements, the increase in penetration of internet that disrupts the advertising companies that targets the audience through online promotions and many others.


The COVID-19 pandemic has created huge business opportunities for the digital signages to make use of voice-based interfaces that use audio-video (AV) interactions in physical places such as retail stores, restaurants, airports, and museums to understand the requirements of consumers. For instance, On 6th April 2021 c3ms Media in collaboration with BrightSign LLC announced to roll out digital menu boards at Bonchon Chicken restaurants throughout the United States.


The outdoor application of the digital signages is adversely affected by the Harsh weather conditions, such as rain, snow, dirt, and extreme temperatures. This is a major challenge encountered by the digital signage market.

Recent Developments

  • In May 2021, BrightSign, LLC the global market leader in digital signage media player announced their integration with Nexmosphere technology to help tempt customers back into bricks and mortar retail stores as they reopen. The solution they proide will enable customer interactivity with touchless technology using sensors to deliver engaging, memorable and hygienic shopping experiences.
  • On 2nd February 2021 Panasonic AcroSign a leader in Japan’s content management system market has integrated the latest version of their AcroSign CMS with BrightSign. This partnership will enable the amazing visual quality for multi display installation.
  • On 4th October 2021, Sharp NEC Display Solutions announces that its RB laser technology projectors have been chosen by the UGC Group in France to be used across its 4 new cinemas theatres. The cinemas will benefit from the unsurpassed brightness and rich color spectrum delivered by Sharp/NEC’s cinema solutions.

Segments Covered in the Report

By Screen Type

  • Video Walls
  • Video Screens
  • Transparent LED Screens
  • Digital Posters
  • Kiosks
  • Others

By Component

  • Hardware
  • Software
  • Services

By Technology

  • LCD
  • LED
  • Projection

By Location

  • In-store
  • Out-store

By Content Category

  • Broadcast
    • News
    • Weather
    • Sports
    • Others
  • Non-Broadcast

By Screen Size

  • Below 32 Inches
  • 32 to 52 Inches
  • More than 52 Inches

By Application

  • Retail
  • Hospitality
  • Entertainment
  • Stadiums & Playgrounds
  • Corporate
  • Banking
  • Healthcare
  • Education
  • Transportation

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K.
    • Germany
    • France
    • Russia
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
    • Latin America
    • Middle East
    • Africa

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About Us

Precedence Research is a worldwide market research and consulting organization. We give unmatched nature of offering to our customers present all around the globe across industry verticals. Precedence Research has expertise in giving deep-dive market insight along with market intelligence to our customers spread crosswise over various undertakings. We are obliged to serve our different client base present over the enterprises of medicinal services, healthcare, innovation, next-gen technologies, semi-conductors, chemicals, automotive, and aerospace & defense, among different ventures present globally.

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Lamar celebrates 20 years of large DOOH displays

Display TechnologyHardwareSoftwareContentCustomer ExperienceRetailRestaurantsMore Topics


Lamar celebrates 20 years of large DOOH displays

Lamar celebrates 20 years of large DOOH displaysProvided

Oct. 27, 2021

Lamar Advertising, a large OOH advertising company, is celebrating the 20th anniversary of the industry’s first large format digital billboard, according to a company press release.

The brainchild of former Lamar VP of Operations Bobby Switzer, the first digital billboard debuted in Baton Rouge, Louisiana in 2001. In 20 years, digital has transformed the OOH industry, giving advertisers new and innovative ways to deliver relevant and time-sensitive messages to target audiences.

“The creation of that first digital billboard changed the entire ballgame for the Out of Home industry,” Sean Reilly, CEO of Lamar Advertising Company, said in the release. “It began the process of transforming Out of Home into the advanced, data-powered, technology-enabled, and measurable channel that it has become. Digital has changed the way Out of Home inventory is bought and sold and presents new dynamic creative opportunities for advertisers.”

Seven years following the debut of the first digital billboard, Lamar grew its digital network to 1,000 displays. As of 2021, Lamar operated about 3,800 displays across the U.S. Since 2001, the company achieved several DOOH milestones, including:

  • 2006: Created the Network Operating Center to monitor and support digital billboards nationwide.
  • 2011: Displayed live March Madness college basketball scores in real-time for the first time.
  • 2012: Launched first user-generated DOOH campaign.
  • 2015: Made digital inventory available for programmatic buying.
  • 2016: Incorporated vehicle recognition technology into a campaign for Chevy Malibu.

Lamar digital billboard campaigns can be bought and activated programmatically. Law enforcement authorities, government agencies, and public health officials also utilize the real-time messaging capabilities of Lamar’s network to display warnings and share important information.

The 2021 eMarketer Out of Home Report predicts more than two-fifths of all OOH ad spending will go toward DOOH by 2025, with revenue generated by DOOH expected to be $3.17 billion.

“Lamar has always been at the forefront of innovation in Out of Home. We are constantly working to enhance our digital capabilities to provide advertisers with opportunities to deliver contextually relevant messages at the right time, in the right place, to the right audience,” said Reilly in the release.

Lamar has launched a video celebrating 20 years of DOOH, which can be viewed here. Founded in 1902, Lamar Advertising Company has over 351,000 displays across the U.S. and Canada.

Display TechnologyDOOH Advertising


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Signage Industry 2021 Woke in Steinbach and Plum Coulee Manitoba Canada

AVIXA Emphasizes Pledge for an Equitable Future

By AVIXA Staff AV Network ) 3 days ago

As a member-driven association, AVIXA is using its talent and resources, as well as that of its industry volunteers, to be a voice of change, as reflected dramatically in the content it produces and actions it takes at InfoComm 2021.

AVIXA Emphasizes Pledge for an Equitable Future

(Image credit: AVIXA)

At AVIXA, diversity, equity and inclusion are not hip buzzwords, appropriate for this moment in history, but real principles reflected in the organization’s, and thus InfoComm’s, marrow in a pledge for and commitment to an equitable future. As a member-driven association, AVIXA is using its talent and resources, as well as that of its industry volunteers, to be a voice of change, as reflected dramatically in the content it produces and actions it takes at InfoComm 2021.

From AVIXA’s industry pledge for an equitable future:

Together we have an opportunity to create a world in which we embrace individuals from all backgrounds. The diverse thought and experience of women, LGBTQ+, Black, Latino, Asian, Indigenous, and disabled persons as well as veterans expands our industry knowledge, workplace success, business performance and innovation, and represents a better future for our AV community. Recognizing that there is much work to be done and this commitment is merely the beginning, AVIXA is calling on the entire audiovisual industry to stand with it and champion further equity and full representation across every aspect of the business.

The AV Industry Pledge for an Equitable Future is a personal pledge that any individual can take to help drive inclusive behavior across their company and the industry. The pledge is a highlight of the AVIXA booth (5043) at InfoComm 2021, where attendees can sign it in person, or sign up online at and encourage those you work with to do the same.

This commitment will be evident at InfoComm 2021 in a number of ways:

Pass the Mic

For InfoComm 2021, AVIXA set out to make the InfoComm education program more inclusive by encouraging speakers to include and encourage colleagues to present sessions at InfoComm to amplify more diverse voices and points of view. In the first year of requesting speaker demographics and compiling the data, one of the biggest takeaways is the much higher percentage of female representation among the speakers than InfoComm normally sees for show attendance. On average, about 12 percent of attendance is female, and the stages this year are representing females at 28 percent across all sessions. While the team at AVIXA believes there is vast room for improvement in speaker demographics and equitable representation, 2021 can now provide a benchmark for improvement year over year.

Why Diversity Matters to AVIXA ]

Gender-Neutral Bathrooms

AVIXA has designated several bathrooms around the OCCC as all-gender restrooms that can be used by participants regardless of their gender. These are private, one-person restrooms.

Gender-neutral restroom at InfoComm 2021 (Image credit: John Staley)


Level 2: #203: next to meeting room W204C, across from Hall A4 entrance; #215: located in Hall A3, front of hall across from booth 1300; #223: located in Hall B4, front of hall across from booth 4101; #227: located in Hall C, front of hall across from booth 5342; #263: next to meeting room W223AB, West D Lobby.

Level 3: #305: across from meeting room W305A; #309: across from meeting room W312A.

Level 4: #405: next to Valencia Room W415D.

Why Pronouns Are Important ] 

Wellness Rooms

The OCCC has wellness rooms, which are dedicated private locations that can be used for personal medical needs, prayer, and by new mothers for pumping. The rooms ensure privacy and offer a lock that notifies others whether the room is occupied.

Six wellness rooms are located within the West Building of the OCCC:

Level 1: Two rooms located across from restrooms before the ramp to level 2

Level 2: Located in Hall C and in E/F Lobby near Tangerine Ballroom Section #4

Level 3: In C Lobby beside meeting room W315

Level 4: Beside elevator by meeting room W414

AVIXA Diversity Council

The AVIXA Diversity Council is a group of AVIXA members interested in bringing together AV and integrated experience professionals from various backgrounds and cultures to facilitate a larger dialogue around initiatives of inclusion within the industry. All are welcome in this council, no matter their race, gender identity, sexual orientation, veteran status, religious affiliation, disability, national origin or any other community affiliation. The AVIXA Diversity Council chair is Frank Padikkala, Kairos solution architect, Panasonic. To join the Diversity Council, sign up at

AVIXA Diversity Council Session & Reception (sold out)

“DEI and Tech: A Case for People and Business Transformation—How diversity and technology intersect to evolve leadership, relationships and the bottom line in organizations.” The speaker for this session is Shelby Hill, Ph.D., founder/president, Next Leadership. A speaker, facilitator, DEI advocate and leadership expert, Hill works with businesses to identify talent and succession development. Hill has worked in leadership, diversity and inclusion with some of the world’s largest hospitality and healthcare brands, developing employee resource programs (ERGs), designing and facilitating leadership and diversity programs for hundreds of leaders and team members. He has more than 15 years of experience in facilitation, consulting and leadership development. A graduate of the University of South Florida, Hill is a 2021 Ph.D. candidate in management education and leadership.

Anti-Harassment Policy at InfoComm

AVIXA is committed to providing a professional environment free from physical, psychological and verbal harassment. AVIXA will not tolerate harassment of any kind, including but not limited to harassment based on ethnicity, religion, disability, physical appearance, gender or sexual orientation. This policy applies to all speakers, staff, volunteers, guests, members, contractors, exhibitors, government and attendees at AVIXA conferences, meetings and events. The full anti-harassment statement is part of the InfoComm Show Rules, which must be adhered to by all participants. The full statement is at

This story originally appeared in the Wednesday, Oct. 27, edition of the InfoComm 2021 Show Daily. Read more from the InfoComm Day One Show Daily online.

For the latest show updates, visit our InfoComm 2021 hub.

Other Industry Diversity and Inclusion Initiatives

AVIXA’s Diversity, Equity, and Inclusion Initiative Takes Flight • Members of AVIXA’s Diversity Task Force Rochelle Richardson, Narin Nara, and April Peay sat down virtually with AVNetwork to share in their own words why their initiatives will lead the pro AV industry down a brighter path.

AVIXA Announces AV Industry Pledge for an Equitable Future • AVIXA is championing an environment of giving, sharing, mutual respect, and equity through both learning and education, with a commitment to providing training resources and research that will support the industry’s progress toward an equitable future.

Why Diversity Matters to AVIXA • AVIXA CEO Dave Labuskes shares why diversity should matter to all members of the pro AV community and what AVIXA is doing to promote diversity within the industry

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Global Poly-Methyl Methacrylate Outlook Report 2021-2026: Focus on Extruded Sheets, Cast Acrylic Sheets Lubricating Oil Additives, & Pellets –

Global Poly-Methyl Methacrylate market is expected to witness a moderate growth rate during the forecast period.

The major factors responsible for the global Poly-Methyl Methacrylate market’s growth are the growing usage of PMMA as a substitute for glass and the increasing demand from developing economies. However, the high production cost of PMMA acts as the restrain for the Poly-Methyl Methacrylate market.

Asia-Pacific region is projected to dominate the Global Poly-Methyl Methacrylate market. The demand for PMMA in this region is mainly driven by the increasing demand from end-user industries, such as construction, automotive & transportation, and electrical & electronics.

In terms of segmentation by grade, the Global Poly-Methyl Methacrylate market is dominated by the General-purpose grade PMMA due to the rising demand for PMMA in various applications such as automobiles, signage, and sanitary-ware.

Extruded sheets are the most extensive form segment of the Global Poly-Methyl Methacrylate market. Extruded sheets offer higher performance and quality than other forms of PMMA, such as cast acrylic sheet, additives, and pellets, thereby making them suitable for various industrial applications.

In terms of segmentation by the End-user Industry, the Automotive and Transportation Industry is projected to dominate the Global Poly-Methyl Methacrylate market. PMMA is used in various automobile parts such as windows of cars, interior and exterior panels, motorcycle windshields, instrument covers, spoilers, and fenders. The rising demand to attain fuel-efficiency by implementing lightweight parts in vehicles boosts PMMA consumption in the automobile industry.

The Global Poly-Methyl Methacrylate market is highly fragmented. Major companies in the market were found to be Arkema SA, Asahi Kasei Corporation, Evonik Industries AG, Mitsubishi Rayon Co., Dow Chemical Company, and Sumitomo Chemical Co., Ltd., among others.

Key Topics Covered:

1. Executive Summary

2. Research Scope and Methodology

2.1 Aim & Objective of the study

2.2 Market Definition

2.3 Study Information

2.4 General Study Assumptions

2.5 Research Phases

3. Market Analysis

3.1 Introduction

3.2 Market Dynamics

3.3 Market Trends & Developments

3.4 Market Opportunities

3.5 Feedstock Analysis

3.6 Regulatory Policies

3.7 Analysis of Covid-19 Impact

4. Industry Analysis

4.1 Supply Chain Analysis

4.2 Porter’s Five Forces Analysis

5. Market Segmentation & Forecast

5.1 By Grade

5.1.1 Optical grade

5.1.2 General purpose grade

5.2 By Form

5.2.1 Extruded sheet

5.2.2 Cast acrylic sheet

5.2.3 Lubricating Oil Additives

5.2.4 Pellets

5.2.5 Other forms

5.3 By End-User Industry

5.3.1 Construction

5.3.2 Electrical & Electronics

5.3.3 Automotive

5.3.4 Advertising

5.3.5 Other End-user Industries

6. Regional Market Analysis

6.1 North America

6.1.1 United States

6.1.2 Canada

6.1.3 Mexico

6.2 Europe

6.2.1 Germany

6.2.2 United Kingdom

6.2.3 Italy

6.2.4 France

6.2.5 Spain

6.2.6 Rest of Europe

6.3 Asia-Pacific

6.3.1 China

6.3.2 India

6.3.3 Japan

6.3.4 South Korea

6.3.5 Rest of Asia-Pacific

6.4 South America

6.4.1 Brazil

6.4.2 Argentina

6.4.3 Rest of South America

6.5 Middle East & Africa

6.5.1 South Africa

6.5.2 Saudi Arabia

6.5.3 Rest of Middle East & Africa

7. Key Company Profiles

7.1 Arkema SA

7.2 Evonik Industries AG

7.3 Mitsubishi Rayon Co., Ltd.

7.4 Saudi Arabia Basic Industries Corporation

7.5 Sumitomo Chemical Co., Ltd.

7.6 Asahi Kasei Corporation

7.7 CHI MEI Corporation

7.8 Gehr Plastics, Inc.

7.9 Kolon Industries, Inc.

7.10 Polycasa N.V.

7.11 Kuraray Group

7.12 The Dow Chemical Company

7.13 Shanghai Jing Qi Polymer Science Co. (SJPS)

7.14 LG MMA Corporation

7.15 Daesan MMA

7.16 Makevale Group

7.17 Unigel


7.19 Lucite International

7.20 LOTTE Chemical Corp

8. Competitive Landscape

8.1 List of Notable Players in the Market

8.2 M&A, JV, and Agreements

8.3 Market Share Analysis

8.4 Strategies of Key Players

9. Conclusions and Recommendations

For more information about this report visit

View source version on

Laura Wood, Senior Press Manager

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Duchon Signs Signing the Nation

Coinage and Signage in the Retail Trades – It All Adds Up in the Post Covid Society – Change and Bitcoin

Although “altcoin” cryptocurrencies have been getting a lot of buzz lately, there is still value in the real deal. Following pandemic-related coin shortages in 2020 and the growing reliance on digital payments, FMI – the Food Industry Association is encouraging consumers to get coins back into circulation to support cash transactions at retail. Washington, D.C.-based FMI is a founding member of the U.S. Coin Task Force, which has dubbed October “Get Coin Moving” Month. Other participants in the task force include the retail giant Walmart and banking/currency organizations such as the American Bankers’ Association, JPMorgan ChasE, Bank of America and Coinstar, among others. The U.S. government also takes part, through representatives from the U.S. Department of the Treasury and the Reserve System.

This monetary dormancy poses challenges to small business, including retailers that are often reliant on cash transactions, and to America consumers who do not have access to banking services or digital payments.

The push to promote coins as part of purchase payments comes at a time of stagnating value for the traditional form of currency.  According to information released by FMI, much of the $48.5 billion in coins already in circulation is “sitting dormant” inside more than 128 million households in the U.S., largely due to changing spending habits during the pandemic.

“Our country is currently facing a coin circulation problem. In the food retail industry alone, 11% of all transactions are paid in cash,” pointed out Jennifer Hatcher, FMI’s chief public policy officer and SVP and a member of the U.S. Coin Task Force. “The best way to address the scarcity of coins impacting our business community and Americans reliant on legal tender for everyday purchases like groceries is to ‘get coin moving’ by spending or depositing the coins people have accumulated prior to and during the COVID-19 pandemic.”

To get the word out and spur people to spend their coins, deposit coins in financial institutions or redeem coins at coin kiosks, FMI and other task force members have developed toolkits for retailers and financial institutions to share. Customizable signage for businesses to display and social media graphics to spread the message to #getcoinmoving and are also available.

Bentonville, Ark.-based Walmart operates more than 10,500 stores under 48 banners in 24 countries, and e-commerce websites, employing 2.2 million-plus associates worldwide. Walmart U.S. is No. 1 on The PG 100, Progressive Grocer’s 2021 list of the top food and consumables retailers in North America.

Duchon Signs “Signing the Nation”

Social Engineering – Signage in the “Recycling Industry”

After extensive effort and several consumer studies Citeo, a not-for-profit organization established to reduce the environmental impact of packaging, has presented a new version of the info-tri (sorting information) for the French market.SAFEGUARDS | Consumer ProductsNO. 142/21 New harmonized signage will be in use from January 1, 2022

After extensive effort and several consumer studies Citeo has published the new version of the info-tri (sorting information).

This new simplified and harmonized signage is designed to be “useful and efficient” and fulfill the three criteria of the project to revise these important messages:

Designed to simplify sorting and improve consumer sorting habits, this new signage combines Triman (replacing the old ‘Green Point’), new icons representing the sorting rules that apply to each type of packaging, and a color code based on the sorting containers (green for glass, yellow for all other packaging).

The use of these new icons will come into force in January 2022, with a roll-out until March 2023. There is expected to be a program of assistance and support for companies (SG 138/21).

As a reminder, France’s law regarding the fight against waste and the circular economy (AGEC) stipulates that consumer information for product sorting regulations subject to extended producer responsibility (ERP) programs must be harmonized. The decree for application of this mechanism entrusted the design of the info-tri, which specifies the terms and conditions of sorting for the products for which they are certified, to appropriate environmental bodies, such as Citeo.SGS’ Commitment to the Circular Economy

We are committed to the circular economy. In addition, we are closely monitoring the evolution of France’s AGEC law and developments in other consumer product regulations as a complimentary service. Through a global network of laboratories, we provide a wide range of services, including specific country regulations, physical/mechanical testing, analytical testing and consultancy work for technical and non-technical parameters applicable to a comprehensive range of consumer products. After all, it’s only trusted because it’s tested. Contact us for more information or visit our website dedicated to the circular economy.

For inquiries, please contact:

FR Service Validoc
t: +33442616460

Duchons Signs “Signing the Nation”

An Interesting Tale of Merit of Personal Integrity and honor – a tale of two men

I’ve read a few books about Carson, Letterman and the ’70s stand-up comedy boom. From what I have gathered, a number of comics would admit that, while they thought Jay Leno was a master stand-up comic, he also was a bit of a back-stabber and snake when it came to his actions regarding the Tonight Show, both at the beginning and at the end.

Jay hired a ruthless agent and manager who did things like plant fake stories in the news and deliberately talk BS about people behind their backs to executives to bring others (particularly Letterman) down and put Jay where he wanted to be. For his part, Jay once went so far as to hide in a closet to spy on a network meeting to put himself in a more advantageous position with respect to the Tonight Show. It worked, he got the show, but I think he burned a lot of bridges with other comics in the process, including Johnny Carson. The book “The Late Shift” chronicles all of this in pretty good detail.

Leno also has had a reputation for being fairly pedestrian in his comedy (meaning not groundbreaking, which is a tag often assigned to Letterman, conversely), and a reputation for stealing or “borrowing” a lot of his material from other comics. Some of the bits he used on his version of the Tonight Show (for example his famous “headlines” bit) were first done by Letterman on his show.

Carson, for his part, largely stayed out of Leno’s way once it became clear that he wasn’t going to be consulted on the decision of who would replace him. He wanted Letterman to get the show, but nobody asked him and he left NBC pretty angry about that. But he didn’t make a public fuss about it because that wasn’t his style. I think that gained him respect, unlike Jay, who publicly, shamelessly campaigned for the job.

Other comics also revered Carson because, especially in the early days of the 1970s, he had the power to make their careers and he did make many. They’d go on Carson and suddenly everyone knew their name and they would get offers to perform all around the country, or for TV shows. This is how people like Jerry Seinfeld, Robin Williams, Joan Rivers and even Letterman made their names. This simply wasn’t true by the time Jay Leno took the show in 1992.

While Johnny was a stand-up guy in some ways, he could also have a very angry, petty side. When Joan Rivers left for another network without telling him, he never spoke to her again.

Jay, though, was a lot more subtle in his back-stabbing. His actions at the end, after he passed the baton to Conan, also led a lot of comics (particularly those who loved Conan) to think less of him. Instead of simply stepping aside and letting his successor take over (as Carson had done with him), he hung around and ultimately snuck back in. That rubbed a LOT of people in the comedy world the wrong way, and rightfully so.

So, overall, comics largely loved and respected Johnny Carson because of the way he helped and treated them. They largely thought Jay was funny, but also was a bit of a weasel in his interactions regarding the Tonight Show.

Duchon Signs Signing the Nation

Strategic Planning No Simpson Mickey Mac Deal Here

From my time as a seller, and then revenue leader, CEO, and company advisor, I’ve seen first-hand again and again the poor communication, broken and flawed processes, and lack of a common set of metrics and measures that have plagued revenue teams.  

Our own independent research backs up what I’ve experienced; sales and marketing teams waste a tremendous amount of time on unproductive activities instead of focusing on closing more business by engaging the right buyers at the right time. In fact, most frontline sellers tell us the prospects they’re working with are not an ideal fit, and more than half report negative responses when engaging with a prospect. 

This is both a data and execution problem. One can’t be untethered from the other.

I’ve long believed there is a tremendous opportunity to solve this problem and move the sales and marketing technology world away from outdated tools, and usher in a new era of B2B platforms that will fundamentally change the way companies go to market. We’re already seeing account-based tech, sales tech, and legacy marketing tech categories beginning to converge into a massive market that will only continue to grow. I also believe 6sense is uniquely positioned to capitalize on this opportunity and deliver the transformation our industry is so hungry for.

That’s why, today, I’m excited to share the news that 6sense has closed a $125 million Series D funding round at a $2.1 billion valuation. New backers include D1 Capital Partners, Sapphire Ventures, and Tiger Global, and existing investor Insight Partners also participated. 

What excites me the most about this investment is the hyper-jump we’ll be able to make towards achieving the vision that drew me to 6sense in the first place in 2017: A seismic shift to a unified go-to-market platform for the entire revenue team.

This is what the RevTech Revolution is all about.

It’s Time to Unify the Revenue Team

We’ve known it for years: When marketing and sales are aligned, good things happen. Research from Forrester (SiriusDecisions) shows annual company revenue and brand awareness increase by more than eight percent — and average deal size increases by more than six percent — just when teams are aligned. 

Our customers are seeing even greater results when those unified teams focus on accounts identified by 6sense’s patented intent-based prediction model, including a 35% increase in average deal value, 20% improvement in opportunity conversion rate, and a 20% reduction in deal cycle time.

The misalignment problem seems simple enough to solve. Get the people, processes, and technology aligned around a common, trusted source of data; and drive accountability by measuring everyone on a common set of outcomes.

And yet, the problem remains unsolved.

This has resulted in different parts of the revenue team “optimizing” their way further into both data and functional silos. The martech landscape is teeming with micro-solutions for every nagging problem the marketing automation platform vendors aren’t able to solve (or they themselves created). Sales tech is no different. Your CRM wasn’t built to facilitate decision making; it was built to store records. Add RevOps and customer success teams into the mix, and the people, process, and technology alignment challenges grow exponentially, as more data becomes siloed and disconnected from execution.

At 6sense, we’ve been on a mission to fundamentally change the way revenue teams go to market and achieve success, with both our technology and an account-based mindset. And yet does unity of purpose and function remain in the business model and environment

The innovation we’ve been able to deliver to date is a direct result of our history and expertise in big data (and the hard work of mastering, cleansing, and de-duplicating), AI, and machine learning, all of which make 6sense uniquely different from current sales and marketing technologies. Today, the 6sense platform relies on that foundational core to uniquely match buying signals to accounts more accurately than any other solution, deliver AI-powered predictions for account fit and timing, and help revenue teams execute across every channel.

This is what we’re delivering every day for our customers. Now it’s time to accelerate our vision.

What’s Ahead for RevTech

Our vision has always been bigger and bolder than merely leading the account-based sales and marketing category, and we see enormous opportunity in rethinking the way B2B companies go to market — using data, insights, and AI-driven predictions uniquely derived from 6sense. 

The 6sense platform will bring together the best of marketing, sales, RevOps, and customer success capabilities, on top of a common big data and AI-powered orchestration layer, allowing organizations to marshal the full potential of the RevTech stack.  After all its not Plum Coulee

Think of it this way: RevTech = comprehensive B2B go-to-market with data, insights, and orchestration capabilities at the core. 6sense = the B2B go-to-market platform that makes it possible. 

For 6sense, this means accelerating our already aggressive product roadmap, including expanding our robust data layer, continuing to leapfrog the market with our predictions capabilities, and scaling our AI-based orchestration capabilities to deliver ideal customer journeys at scale based on real-time data and insights.

For our market, today represents a sea change; a recognition that the old ways of doing things are simply not working and revenue teams are ready for more.            

My Promise

As CEO, I believe we have the platform, data, team, investment partners, and most importantly, passionate, loyal customers who are all-in on helping 6sense become the foundation for B2B revenue insights and orchestration, no matter the data source or execution channel. 

But my belief and vision aren’t enough. The tech industry has shown us it’s easy to have a bold vision, but difficult to execute. What makes me so bullish is our proven ability to execute and deliver real value for our customers, fueled by: 

  • A customer-proven product – From our proprietary company ID graph and patented time-based prediction model, to our AI orchestration and advertising capabilities, 6sense is delivering incredible value for our customers. On average, 6sense customers are seeing a 40% improvement in overall revenue generation when using our platform to predict in-market accounts. In addition, 6sense was the most reviewed account-based sales and marketing platform on G2 over the past 12 months, and as a result of those reviews, we were named the leader in the G2 Grid® for Account-Based Advertising.
  • A track record of execution – I’m extremely proud that we’ve been able to deliver three consecutive years of 100%+ revenue growth while rapidly scaling the business. It is truly a remarkable measure of both our focus on customer success and ability to execute. This is why our investors, partners, and customers continue to put their trust in 6sense to lead the industry into the future of RevTech.
  • A passionate, results-driven culture – Every hour of every day we’re obsessed with meeting customer expectations, and beyond. From product development to our own revenue team, we are relentlessly focused on executing and delivering results. And to date, we have. We are a top-rated employer on Glassdoor, and a perennial Inc. Magazine Best Place to Work. We simply love what we do.

So, it is with humility, but also great confidence, that I can make this promise to our investors, customers, partners, and industry: 6sense will build and deliver the next generation B2B go-to-market platform that powers the RevTech revolution.

Who’s in?

Let’s GO!