Many companies have digital signage and CMS systems in place, but are those systems up to par to meet both consumer and employee demands? That’s the focus of a free, one-hour webinar, “Digital Signage & CMS Solutions: A Roadmap to Digital Maturity,” hosted by Digital Signage Today and sponsored by Coates Group.
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Photo: iStock
June 3, 2022 | by Kevin Damask — Editor, Digital Signage Today
Many companies have digital signage and CMS systems in place, but are those systems up to par to meet both consumer and employee demands?
The webinar, moderated by Digital Signage Today editor Kevin Damask, will feature panelists Phil Morris, global head of products, Coates Group, Esther Ham, software product director, Coates Group, and Matt Souza, software product director, Coates Group.
This presentation will share insights on how to build a robust, future-proofed CMS by driving exceptional customer experiences, gaining perspective on the Digital Maturity Curve, and learning to respond and adapt to disruptive technologies.
Learn how Coates Group works with brands in retail and QSR to successfully overcome digital hurdles. In addition, find out how a CMS solution opens up several benefits and opportunities no matter where companies are in their digital maturity journey.
The webinar will also feature a live Q&A session. To register for the free event, click here.
Kevin Damask is the editor of Digital Signage Today. He has more than 15 years of journalism experience, having covered local news for a variety of print and online publications.
The webinar, moderated by Digital Signage Today editor Kevin Damask, will feature panelists Phil Morris, global head of products, Coates Group, Esther Ham, software product director, Coates Group, and Matt Souza, software product director, Coates Group.
This presentation will share insights on how to build a robust, future-proofed CMS by driving exceptional customer experiences, gaining perspective on the Digital Maturity Curve, and learning to respond and adapt to disruptive technologies.
Learn how Coates Group works with brands in retail and QSR to successfully overcome digital hurdles. In addition, find out how a CMS solution opens up several benefits and opportunities no matter where companies are in their digital maturity journey.
Taking a vision and turning it into reality can be a daunting task, so we’ve assembled a list of the 10 Essential Considerations When Implementing Digital Signage.
Download the free eBook now.
ABOUT THE SPONSOR
Established in 1991, Omnivex enables organizations to transform data into dynamic visual communications and experiences. We help organizations empower, enhance, and extend their two most valuable assets – people and data.Visit Company Showcase »
A recent study on the Digital Signage market aims at leveraging the insights derived on the basis of both qualitative and quantitative data assessment for the forecast period, 2021-2031. The market intelligence report on Digital Signage market dives deep into aspects including but not limited to the market size, growth and share across different regions to keep the stakeholders and business owners informed and help them make a wise business decision.
The report contains unbiased industry expert opinions on the current domain scenario, historic domain performance, production & consumption rates, demand & supply ratio, and revenue generation forecasts over the estimated period. The key players’ financial performance, along with their sales volumes, sales revenue, manufacturing costs, and other financial ratios, have been accurately understood during the research process.
The report further explores the key business players along with their in-depth profiling, product catalog, and strategic business decisions. The key players studied in the report are ADFLOW Networks, BrightSign, LLC, Cisco Systems, Inc., Intel Corp., KeyWest Technology, Inc., LG Electronics (LG Corp.), Microsoft Corp., NEC Display Solutions, Omnivex Corp., Panasonic Corp., SAMSUNG, Winmate, Inc., and others.
Digital Signage Market Scope and Size
The Digital Signage market is segmented on the basis of type, application, end-user and geography. The growth among segments helps the reader analyze niche pockets of growth and strategies to approach the domain and determine performing application areas and the difference in your target markets.
Global Digital Signage Market Geographical Distribution:
The report closely studies the growth trajectory of the global Digital Signage industry. It brings to light the global dominance of the leading regional segments, including North America, Asia Pacific, Europe, South America, and the Middle East & Africa.
The study elaborates on the crucial information pertaining to the regional industry share. It simultaneously focuses on the significant details about the growth patterns of each regional market.
Moreover, the report covers an exhaustive geographical study of the domain, emphasizing the business growth prospects and industry barriers for each of the key industry regions.
Research Methodology:
Data collection and base year analysis is done using data collection modules with large sample sizes. The domain data is analyzed and forecasted using market statistical models. Also industry share analysis and key trend analysis are the major success factors in the domain report.
The research methodology used by insightSLICE team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning analysis, Market Time Line Analysis, Domain Overview and Guide, Company Positioning, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
Key Benefits of Buying the Global Digital Signage Report:
Comprehensive analysis of the changing competitive landscape
Assists in decision making processes for the businesses along with detailed strategic planning methodologies
The report offers an 10-year forecast and assessment of the Global Digital Signage Industry
Helps in understanding the key product segments and their estimated growth rate
In-depth analysis of market drivers, restraints, trends, and opportunities
Comprehensive regional analysis of the Global Digital Signage Industry
Extensive profiling of the key stakeholders of the business sphere
Detailed analysis of the factors influencing the growth of the Global Digital Signage Industry
We are a team of research analysts and management consultants who share a common vision to help individuals and organizations achieve their short-term and long-term strategic goals by expanding high-quality research services. insightSLICE was established to support mature companies, start-ups and non-profit organizations in various industries, including packaging, automotive, healthcare, chemicals and materials, industrial automation, consumer products, electronics and semiconductors, IT and telecommunications, and energy. Our internally experienced team of analysts has extensive experience in the research industry.
IKEA Philippines, located in Pasay City, is the largest IKEA store in the world’s leading furniture brand.
As an effort to streamline the management process for a store of considerable size, IKEA Philippines looks to CAYIN Technology to centralize all controls for its digital signage.IKEA Philippine’s first objective was to simplify the execution of display changes, and second, to highlight its restaurant’s menu, offers, and promotions in real-time.
Digital Signage Coverage Emphasizes Restaurant Food Selections
Mediacast Digital Group Inc. installed 35 CAYIN’s SMP-2300 players, 59 Panasonic 43” displays, 7 LG 55” displays, and 6 kiosks throughout the store. The mass installation of digital signage helps IKEA Philippines promote its restaurant to consumers by showcasing different food options, the latest offers, promotions, and ads. Selected delicacies are also presented on the digital screens that function as menu boards to further promote the desirability and deliciousness of each item to visitors
Centralized Control of Digital Displays
SMP-2300, a compact 4K HDMI player, pairs seamlessly with digital signage software SMP-NE02 and Panasonic and LG display screens to give IKEA Philippines the centralized digital signage solution they desired. With this centralized system, IKEA Philippines has complete control over display changes and can make real-time broadcasts to introduce new products and offers.
Noteworthy Thanks to Mediacast Digital Group
CAYIN partnered with Mediacast Digital Group Inc to complete this large-scale digital signage installation. Mediacast Digital Group, regarded as a trendsetter in the digital market, executed the installation with high-quality performance and professionalism.
Enhancing Deliciousness on Digital Screens
The digital signage implementation beautifully highlights the IKEA restaurant’s menu options in a gourmet light. IKEA Philippines has expressed great satisfaction with the results, as it can now manage and update its restaurant and food displays easily in real-time.
A recently published market research study on Global Digital Signage Market 2021 by Manufacturers, Regions, Type and Application, forecast to 2031 from insightSLICE focuses on industry growth, scope, development trends, as well as initial and future estimation of the market. The highlights and features of the global Digital Signage industry report show the characteristics of the industry. The report describes prominent domain and business solutions to industry in this rapidly revolutionizing marketplace to thrive in the Forecast period 2021 to 2031 anticipated periods.
Understanding competitors’ critical operating strategies, business performance in the past, product and service portfolios is an important structure to better business strategies to obtain competitive advantage. This report provides an extensive analysis of the key players operating in the global Digital Signage market. These players have adopted a variety of strategies for expansion and development, including joint ventures, mergers and acquisitions, collaborations and where necessary to obtain a strong position in the domain.
Top Key Players of the Digital Signage Induatry: ADFLOW Networks, BrightSign, LLC, Cisco Systems, Inc., Intel Corp., KeyWest Technology, Inc., LG Electronics (LG Corp.), Microsoft Corp., NEC Display Solutions, Omnivex Corp., Panasonic Corp., SAMSUNG, Winmate, Inc., and others.
Additionally, the report also highlights the challenges impeding domain growth and expansion strategies employed by leading companies in the Digital Signage industry. This study analyzes the company profiles of major vendors and also examines their winning strategies to give field marketing agencies, business owners, and stakeholders, a competitive advantage over other companies in the same space. The report provides statistics and information on market size, shares, and growth factors and also, analyzed the future potential of Digital Signage industry. The report includes a crisp summary of the global analysis. Detailed analysis includes statistics details about the domain, which reveal the current doamin status as well as future forecasts. Competition Analysis has been thoroughly described with the help of market composition, share analysis and company profiles.
Industry Segmentation:
The global Digital Signage industry is segmented based on the type, application, and geography. All of the segments of the global Digital Signage industry are carefully analyzed based on their industry share, CAGR, value and volume growth, and other important factors. The report also provides accurate estimations about the CAGR, revenue, production, sales, and other calculations for the global Digital Signage industry.
Geographic Segment Covered in the Report:
– North America (USA, Canada and Mexico)
– Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)
– The Middle East and Africa (Saudi Arabia, the UAE, and South Africa)
– Europe (Germany, France, the UK, Russia, and Italy)
– South America (Brazil, Argentina, Columbia, etc.)
> Report Overview: This report contains the key players covered in the global Digital Signage market research scope, segment, year considered for the research purpose and report.
> Qualitative Analysis: This section focuses on industry trends, shed light on market drivers and top trends. It also provides that the key to the growth rate is the global Digital Signage market operated by producers. Additionally, it provides production and capacity analysis, marketing price trends, capacity, production, and produced values of the global Digital Signage industry.
> Industry Share by Manufacturers: Here, this report provides detailed information on revenue by manufacturers, manufacturers by brand share, and the major manufacturers in the market area.
> Industry Size by Type: This section focuses on the Product Type segment, production value, and describes the type of product by price, share and production.
> Industry Size by Application: An overview of the Digital Signage market by application is provided, research in the consumption of the global industry by application.
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♦ Strategic Collaborations: The study also includes key strategic developments of the domain, including R&D, new product launches, M&A, contracts, collaborations, partnerships, joint ventures, and regional growth of key competitors operating in global and regional markets Scale.
♦ Analytical Tools: The Global Digital Signage Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. Analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and PESTLE analysis have been used to analyze the growth of the key players operating in the domain.
♦ Key Market Features: This report assessed key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, share, CAGR, and gross margin. Additionally, the study offers a comprehensive study of key industry dynamics and latest trends along with the relevant market segments and sub-segments.
Managing digital signage content and kiosk information poses complex challenges for employees in charge of managing content but developers have recently made considerable strides to simplify the process so even the most novice of users can easily publish information.
The global K-12 Education Digital Signage market research report briefly studies the market performers and the structure of the K-12 Education Digital Signage market. To examine the market structure ad key performers, the report analyzes the published secondary data and certain key indicators that would define the market structure. The structure of the K-12 Education Digital Signage market is analyzed by evaluating the leading players based on their total revenue, production capacities, global expansion, product portfolio, and total shareholding. As products and services in all the segments are diverse in nature, each segment is closely analyzed. Their contribution to the total shares of the K-12 Education Digital Signage market is also evaluated in the research report.
The analysis of each segment is done for an in-depth understanding of the market situation of the all the segments. The business models implemented in the global K-12 Education Digital Signage market and the initiatives undertaken by the governments across the globe to support the growth of a particular segment and develop the K-12 Education Digital Signage industry are given in the research report. The report highlights the issues hampering the K-12 Education Digital Signage industry in the under-developed countries. The report outlines the future and existing profit opportunities in the large, medium, and small countries, as well as the micro countries.
K-12 Education Digital Signage Market Report Profiles The Following Companies:
NEC Display Solutions ScreenCloud Limited Rise Vision Skykit Cisco Systems TouchIT Technologies Mvix Skykit Scala Amazon AWS BrightSign Eclipse Digital Media Samsung Electronics UCView AVI Systems ADFLOW Networks Visix Dynamax Technical Services NoviSign
K-12 Education Digital Signage Market Type includes:
Hardware Software
K-12 Education Digital Signage Market Applications:
K1-K6 K7-K12
The Global K-12 Education Digital Signage Market Research Report Highlights:
• The changes in consumer lifestyle, attitude trends, and impact of such trends. • Global demand for the products and services and the global production in billion Kg. • Factors driving growth of global K-12 Education Digital Signage market. • Export volume of the goods and top destinations for the export of goods globally. • Major suppliers in the global K-12 Education Digital Signage market. • Investment opportunities ahead for the market participants in the global K-12 Education Digital Signage market. • The share of the leading manufacturers in top traded categories of the K-12 Education Digital Signage industry globally. • The segments or products and services that could potentially be rapidly outdated in the near future.
The market shares issues are taken into consideration for enabling market participants make better investment decisions. The other market aspects that are important in the context of competition possessed by few market players and those that give them a cost advantage over the rest of the competitive players are discussed in detail to help the other market participants formulate well informed business decisions. The research report provides data on the all the significant sectors, and briefly discusses the international and regional market conditions of the sectors, and provides a historical overview of the same.
Why Buy This K-12 Education Digital Signage Market Report?
• Significant K-12 Education Digital Signage market players are highlighted in the report. • Value drivers such as revenue and costs incurred are detailed in the K-12 Education Digital Signage report. • Trade and other regulatory frameworks that are significantly impacting the competition the domestic market and positioning of individual players are discussed in the report. • The new ventures in the global K-12 Education Digital Signage market undertaken by the leading players to expand their business are detailed. • The strategies that have helped the private players to expand their operations and introduce cost effective technologies to boost competitiveness in the domestic as well as global markets are outlined in the K-12 Education Digital Signage report.
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Since digital signages are commonly found in high-traffic areas such as retail malls, airports, and restaurants, many people believe that digital signages are only used for commercial uses in public spaces. However, digital signage can also be used in a company or a workplace to improve internal communication.
Since digital signages are commonly found in high-traffic areas such as retail malls, airports, and restaurants, many people believe that digital signages are only used for commercial uses in public spaces. However, digital signage can also be used in a company or a workplace to improve internal communication.
What is internal communication?
Internal communication is important in creating a stronger bond between employees and the company. To establish a trusting relationship, internal communication is all about ensuring effective communications within an organization.
From message creation to keeping employees informed and motivated, every company should put decent effort into creating the best possible employee experience. When employees are connected to the company, they are more engaged and thus help to make bigger contributions.
Traditional internal communication
Due to the digitalization of the corporate ecosystem, traditional internal communication is losing its ground.
The old-fashioned communication focuses on providing information via traditional methods such as emails, memos, and noticeboards. However, providing information alone is never enough. The main reason for such ineffectiveness is that emails and noticeboards are not attractive enough to keep employees interested.
Hui Hoh
For example, anyone can easily miss a memo that is pasted on a noticeboard. Even if an employee is willing to read the memo, wordiness can lead to skimming which may then cause misinterpretation. Another example is the unopened email. Some employees seldom check their inboxes.
Digital signages are attractive
There are many ways that digital signages can be implemented to improve internal communication within an organization. One of the most common applications is to display company announcements such as meeting schedules and company events.
Digital signage is attractive due to its ability to grab attention by using vibrant colors, eye-catching images, dynamic videos, and unique fonts. All of these are possible because digital signage supports a wide range of digital media formats such as images, videos, animations, and motion graphics.
Besides, the display technologies used by digital signages keep improving every day. From LCD to LED display technology, digital signages keep producing outstanding visual quality. Video resolutions are getting larger. Color range is getting wider and more dynamic.
When the screen is attractive, employees will remember the content. Thus, they will act according to the announcements made. The recall rate of digital signage is very high.
Improve employee motivation
Motivated employees can lead an organization to its success. Digital signage can also be used to increase the commitment level of employees by displaying motivational quotes, goals, and achievements. Use digital signage to highlight the company’s goal, vision, and mission. This can help to drive the employees and motivate them to work towards the same goals.
Another important thing will be to recognize employees’ achievements. Managers or company owners can show their appreciation by displaying recognition messages on the digital signages. This can help to boost the team morale.
Fun in the workplace
Business is serious but it does not mean that a stricter working attitude will work the best all the time. There are times when humor can bring more advantages to the company.
An organization can use digital signages to display funny videos or images, to liven up the working environment. Work pressure can sometimes push employees to shut themselves completely from their team members or colleagues. When there are no conversations within an organization, internal communication can fail terribly.
Social media wall
A social wall is nothing but a digital signage that is used to display social media feeds on a real-time basis from platforms such as Instagram, Facebook, and Twitter.
Displaying social media feeds is a way of expressing appreciation. Employees expect something in return after hard work.
Customer feedback is the most direct way to know if hard work is paying off. Some happy customers will share posts about satisfying services or products on social media.
By displaying these live feeds on digital signages in an organization, it can help to improve employee engagement and communication. Employees will be happy to talk among themselves about these achievements.
Benefits of digital signage as a communication tool
A large organization can have offices and branches in several locations. Using digital signages in an organization can help to ensure consistent communication across all offices. The administrator can publish and push the content easily from a centralized location to all other digital signages in different locations.
Another benefit of using digital signage in an organization is that it is faster to publish content when compared to the traditional way of putting up a memo. It can help to save time and printing costs.
Running effective internal communication is never an easy task. Engaged and motivated employees are the most valuable asset to an organization. If you are having a hard time building a strong relationship between employees and the organization, give yourself an opportunity to set up a digital signage network in your organization.
Hoh Jian Hui is a Digital Marketing Executive at Big Screen Media, an audio visual company that provides digital signage and LED display solutions to various businesses.
Out-of-home marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice president, global head of media sales, according to a company press release.
Bringing more than a decade of programmatic tech experience to the newly formed role, Dolan will oversee Broadsign’s global sales team in identifying growth opportunities and amplifying revenue with a data-driven approach.
Dolan joins Broadsign with a comprehensive understanding of the ad tech landscape spanning the demand side, data management, ad serving, dynamic creative and verification.
Dolan
“Broadsign has built tools for nearly every imaginable facet of the OOH journey, including its programmatic evolution, and that foundation will help drive the medium into the future as more omnichannel advertisers explore all it has to offer,” Dolan said in the release. “OOH has a place in every campaign, and when combined with CTV, mobile, social, and online advertising, provides a total powerhouse for advertisers; I look forward to helping more buyers capitalize on that, and am thrilled to be a part of a company and team with such deep roots in OOH.”
Dolan comes to Broadsign from Integral Ad Science, where he spearheaded agency and programmatic development for the company as global vice president. Prior to that, he served as VP of national sales at Sizmek, developer of an independent buy side ad server, and various sales roles at Rocket Fuel, a global programmatic marketing platform. Dolan holds a bachelor of science from the University of Rhode Island.
“More media buyers are looking to programmatic DOOH to broaden their portfolio, and with an ad tech industry vet like John on our team, we’re well positioned to meet the demand,” Maarten Dollevoet, chief revenue officer, Broadsign, said in the release. “John’s affable personality, leadership expertise, and longstanding relationships with key players in the programmatic space will prove invaluable in showcasing the value of programmatic to our existing customers while also helping us attract new buyers to the medium and accelerate industry wide growth.”
Broadsign has more than 200,000 digital screens in airports, shopping malls, health clinics, transit systems and more.
Photo: iStock
Photo: iStock
Duchon Signs 