The global signage market should see a CAGR of 6.3% between 2022 and 2031, reaching $63.3 billion by 2031, according to a study by Future Market Insights.
The retail industry is witnessing structural changes along with the adoption of refined strategies that will have a direct impact on the demand for signages, according to the report.
A highly fragmented market and increasing competition for offline stores from e-commerce businesses have resulted in changes in conventional retail. This will create opportunities for the expansion of the signage market between 2021 and 2031.
Based on the study, there is also a high focus on outdoor signages as businesses seek to reach a wider audience. As per FMI, outdoor signages will account for over 60% of sales in the market in terms of products available. Meanwhile, rising demand from supermarkets and hypermarkets will continue supporting growth.
Key takeaways from the study include:
Focus on outdoor digital advertising will drive the U.K. market at 2% year-over-year growth in 2021.
Expansion of the retail sector will position India as a key market for signage sales within South Asia.
China’s growing retail sector will propel it as a chief signage market within East Asia
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The Retail Digital Signage Solution Market research report provides extensive market coverage that includes qualitative and quantitative analysis of the overall market, its segments, and regional analysis. It sheds light on market growth drivers to understand the business’s financial and operational output to improvise the companies’ performance and strategies. Furthermore, the Retail Digital Signage Solution Market report also incorporates challenges and opportunities that enable stakeholders to develop a strategic and precise business plan.
The Retail Digital Signage Solution Market research report delivers essential information consolidating the competitive landscape, worldwide, territorial, and country-explicit market size, market development investigation, a portion of the overall industry, late turns of events, and market development in division. Moreover, the Retail Digital Signage Solution Market research report offers data and insightful realities like income, recorded information, and the worldwide market size. It additionally features crucial angles like opportunities, driving, item scope, market outline, and driving force.
According to this latest study, the 2021 growth of Retail Digital Signage Solution will have significant change from previous year. By the most conservative estimates of global Retail Digital Signage Solution market size (most likely outcome) will be a year-over-year revenue growth rate of XX% in 2021, from US$ XX million in 2020. Over the next five years the Retail Digital Signage Solution market will register a XX% CAGR in terms of revenue, the global market size will reach US$ XX million by 2026.
The key players covered in this report:
– Samsung Electronics – Sharp Corporation – Sony Corporation – Philips – Daktronics (Adflow Networks) – BrightSign – Cisco Systems – LG Electronics – Microsoft Corporation – Panasonic Corporation – Scala – Winmate Communication – Elo Touch Solutions – Toshiba – Mitsubishi – Chimei Innolux (CMI) – Advantech – Goodview (CVTE) – Novisign – Pickcel – Cenareo – Mood Media – Clevertouch Technologies – Sedao – 22 Miles
This report presents a comprehensive overview, market shares, and growth opportunities of Retail Digital Signage Solution market by product type, application, key players and key regions and countries.
Retail Digital Signage Solution Market Segmentation by type:
– Hardware – Software
Retail Digital Signage Solution Market Segmentation by application:
This Retail Digital Signage Solution Market report also splits the market by region:
– Americas – – United States – – Canada – – Mexico – – Brazil – APAC – – China – – Japan – – Korea – – Southeast Asia – – India – – Australia – Europe – – Germany – – France – – UK – – Italy – – Russia – Middle East & Africa – – Egypt – – South Africa – – Israel – – Turkey – – GCC Countries
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Understand the influence of COVID-19 on the China TFT-LCD Billboards and Signage Market with our analysts monitoring the situation across the globe.
Market Strides published report titled China TFT-LCD Billboards and Signage Market By Type, By Application, Regional Analysis, Growth Opportunity and Industry Forecast 2021-2027. The China TFT-LCD Billboards and Signage Market Report provides a comprehensive overview including Current scenario and the future growth prospects. The China TFT-LCD Billboards and Signage market report analyzes the various factors and trends in forthcoming years and key factors behind the growth and demand of this market is analyzed detailed in this report.
Some of the prominent players in the global China TFT-LCD Billboards and Signage market are LG Display, AUO, Samsung Display, BOE, Sharp, Panasonic, NEC, Leyard, Barco, Innolux, Sony, AMscreen …
Our research methodology constitutes a mix of secondary & primary research which ideally starts from exhaustive data mining, conducting primary interviews (suppliers/distributors/end-users), and formulating insights, estimates, growth rates accordingly. Final primary validation is a mandate to confirm our research findings with Key Opinion Leaders (KoLs), Industry Experts, China TFT-LCD Billboards and Signage includes major supplies & Independent Consultants among others.
The China TFT-LCD Billboards and Signage market is segmented on the basis of type, application, end-use industry, and region & country.
Global China TFT-LCD Billboards and Signage Market by Type
Large Size Small & Medium Size
China TFT-LCD Billboards and Signage market’s sub-segment is expected to hold the largest market share during the forecast period. The growing concern about the market and industry is expected to boost the China TFT-LCD Billboards and Signage market.
Global China TFT-LCD Billboards and Signage Market by Application
China TFT-LCD Billboards and Signage application valves are one of the most basic and indispensable components of today’s modern technological society. Market segment is expected to hold the largest market share in the global China TFT-LCD Billboards and Signage market.
North America (U.S., Canada) Europe (U.K., Germany, France, Italy) Asia Pacific (China, India, Japan, Singapore, Malaysia) Latin America (Brazil, Mexico) Middle East & Africa
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The Out of Home Advertising Association of America has hired two industry veterans to its executive leadership team, according to a company press release.
Laura Colona has been appointed as executive vice president, commercial marketing officer, reporting directly to OAAA President and CEO Anna Bager. In addition, Rick Robinson, an OOH industry executive, was named chief creative officer-in-residence.
Colona will take over a newly-created role at OAAA where she will focus on providing executive leadership and management of OAAA’s marketing organization, as well as governing and enabling a marketing program. She will preside over various OAAA member bodies including the CMO Council, CRO Council, Creative Council, Innovations Committee, and others.
“Laura’s expertise liaising with brands and other buy-side partners will accelerate alignment for their OOH requirements through strategic initiatives that unlock the power of this medium as a transformative intersection that drives consumer engagement,” Anna Bager, president and CEO, OAAA, said in the release.
Colona joins the OAAA from MediaMath, where she served as VP and head of global marketing. Prior to MediaMath, Colona was the corporate marketing communications director at Comcast-owned video ad serving platform FreeWheel. Colona’s resume also includes valuable trade organization experience, from 2004 through 2007, serving as director of marketing communications at the Direct Marketing Association, acquired by the Association of National Advertisers in 2018, and where she currently serves on the Board of Governors for the International Echo Awards.
“OOH is a powerful medium that continues to evolve and it’s an exciting time to be joining the OAAA with consumers increasingly returning to out of home living post-pandemic,” Colona said in the release. “I’m excited to partner with Anna and the OOH marketplace on initiatives that will accelerate explosive growth for OOH as it continues to evolve through technical, media, and societal change.”
Robinson joins OAAA to raise the profile of the organization and its membership on several creative fronts with buyers, brands, and agencies. In this new role, he will be serving as the director of the trade group’s annual showcase of the best in OOH advertising — the OBIE Awards — which is celebrating its 80th anniversary.
“Rick is one of the OOH industry’s most zealous champions and has both the creative and technology expertise to be a dynamic force as we emerge from the pandemic,” Bager said in the release. “His depth of OOH knowledge will play a key role in driving increased value for our diverse membership base.”
Robinson joins OAAA with 34 years of expertise as an OOH executive, public speaker, and author. Robinson started in the OOH media business as a local salesperson and has developed, marketed, planned or bought forms of traditional and non-traditional OOH media over his career. Most recently, he was partner/chief strategy officer for Billups, with clients such as Molson Coors, Nike, AMC, RE/MAX, Brand Jordan and over 350 other agencies and brands.
“This is truly a watershed moment for our medium, as we continue to break boundaries to ensure that OOH delivers reach and resonance as we emerge from restrictions — with a careful eye on potential pivots yet to come,” Robinson said in the release. “I am thrilled to be joining Anna and the entire OAAA team to work with members and advocate for out of home on an industry-wide level.”
OAAA represents more than 800 members, including media companies, advertisers, and agencies. Founded in 1891, OAAA is headquartered in Washington, D.C. with offices in New York City.
In4Research recently updated the report based on the Digital Signage Systems industrial chain, this report mainly elaborates the definition, types, applications, and major players of The Digital Signage Systems Market in detail. Deep analysis about market status (2016-2020), enterprise competition pattern, advantages and disadvantages of enterprise Products, industry development trends (2021-2026), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to downstream buyers of this industry will be analyzed scientifically, the feature of product circulation and sales channel will be presented as well. In a word, this report will help you to establish a panorama of industrial development and characteristics of the Digital Signage Systems Market
The report has been prepared after extensive primary and secondary research. Primary research involved a bulk of research efforts, wherein analysts carried out interviews with industry leaders and opinion-makers. Secondary research involved referring to key players’ literature, annual reports, press releases, and relevant documents to understand the global Digital Signage Systems market.
The report is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Key Target Audience:
Raw material suppliers
Market research and consulting firms
Government bodies such as regulating authorities and policymakers
Organizations, forums, and alliances related to Digital Signage Systems forums and alliances related to Digital Signage Systems
Impact of COVID-19 on Digital Signage Systems Market:
Digital Signage Systems Market report analyses the impact of Coronavirus (COVID-19) on the Digital Signage Systems industry. Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost 180+ countries around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Digital Signage Systems market in 2021
Target Signs, the premier outdoor advertising company in Gillette, Wyo., has made the move to digital in a big way. Converting six static faces at once to digital billboards from Watchfire Digital Outdoor, headquartered in Danville, Ill., Target Signs owner Ken Musser has made a bold step forward for his business and for outdoor advertising in the state.
“These were the first digital billboards in the area,” Musser commented when asked about his groundbreaking investment. “We’re a large mining town and a lot of people travel Highway 59, aka the Coal Miner 500. Ten minutes after we switched the billboards on, the phones started ringing off the hook.”
The new digital billboards installed are Watchfire True-16mm and True-19mm 10′ x 30′ boards, strategically placed along a mile-and-a-half stretch of the main commuter route through Gillette.- ADVERTISEMENT -https://s.yimg.com/rq/darla/4-6-0/html/r-sf-flx.html
“Ken knows the value of location and did his homework,” said Darrin Friskney, of Watchfire Digital Outdoor. “He has about 70 static faces throughout the area, but he was strategic when choosing which locations to convert to digital.” Musser placed higher resolution True-16mm boards near intersections with slower moving traffic and True-19mm boards near highway traffic.
Target Signs’ journey to digital started out far more tentative. Musser was concerned about building an adequate customer base and financing his investment. What he found was that digital outdoor advertising can draw in an entirely different type of customer. Musser stated clearly, “The digital billboards aren’t hurting my static display business at all.”
What made Musser pull the trigger to invest? “He did the math,” said Watchfire’s Friskney, “and the potential yield made the decision simple.”
Musser confirms that talking to other digital billboard operators was an important part of his research, but so was creating an occupancy plan for his boards. When he did, he realized that converting a single face in a location with solid traffic would be a start, but converting several faces at once would make a strong visual impact. “I had billboard locations in that area, and it was time to change them out, so it was almost a perfect fit: take them all down and replace with LED.” The new boards represent almost 10 percent of his total inventory.
The impact of the digital boards was instant, and Target Signs is on track to meet the occupancy goal right out of the gate. “Demand has been so strong that we can choose our customers,” said Musser. “Digital ads have a way of building momentum because people see them more than once. Advertisers love them because they can deliver flexible, timely marketing messages.” Strong results are another driver of demand. According to Musser, one retailer’s ads for phones led to significantly higher phone sales in a single day.
Target Signs’ 12-week contracts let advertisers make the most of the medium’s flexibility while gaining exposure on the network of digital boards. “We were asking people to make year-long obligations on static boards. Now that seems so archaic,” said Musser. Watchfire’s web-based Ignite® Online software made designing ads and setting up campaigns from any location easy.
Watchfire has a full line of digital billboards designed for any application, including the True-12mm, True-16mm, True-19mm and E-16mm products. Watchfire is the only manufacturer that fully encapsulates all of its LED modules in a thick bed of silicone gel, enabling every digital billboard to operate reliably in any environment. High reliability is backed by a five-year warranty, which, together with Watchfire’s whole-sign calibration, was a key benefit for Target Signs. These features helped assure Musser that his investment would be protected over years in the field.
Musser’s advice to other operators considering a similar move: “Concentrate on your traffic counts. Make sure the size of the billboard is appropriate for the location. And remember, this can actually be fun — my customers are tickled about digital billboard ads.”
Watchfire Digital Outdoor provides education and resources to get any billboard operator on the path to digital. To learn what digital technology can do for your business, download the white paper, “Will Digital Outdoor Make or Break You? 10 Critical Facts You Need to Know Before Buying” at www.watchfiredigitaloutdoor.com/target.
Global Rigid Vinyl (PVC) Film Market Report encompasses extensively analyzed data and insights into the global Rigid Vinyl (PVC) Film market with a detailed analysis of key patterns, emerging trends, infrastructural properties, industry landscape, and key segments of the market. The report provides a comprehensive analysis of the market growth and the factors influencing the growth of the market, including the latest developments in technologies and products. The global Rigid Vinyl (PVC) Film market report also provides an overview of the footing of the industry in the international market and its contribution to the global revenue generation. The report provides important statistical data of the ales, revenue estimations based on types and applications, regions, and top market players.
Primary and secondary approaches were used to study and assess total market income and its distribution. Rigid Vinyl (PVC) Film Research also provides an in-depth qualitative and quantitative assessment of the industry’s supply chain through the analysis of data from a wide variety of market experts and global business leaders. Forecasts, industry trends, growth patterns, risks, and other possibilities are covered in this study, along with an in-depth look at the fundamental dynamics of the economy. Profitability Index, Primary Market Share Breakdown, SWOT Analysis, and Geographical Existence of Rigid Vinyl (PVC) Film Market are also covered by Rigid Vinyl (PVC) Film Research.
By the product type, the market is primarily split into:
• Clear Rigid Vinyl • Opaque Rigid Vinyl
By the application, this report covers the following segments:
• Packaging • Printing & Lamination • Signage and Pop Displays • Construction • Protective Overl
Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
North America, Europe, Asia Pacific, Latin America, Middle East and Africa
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Rigid Vinyl (PVC) Film Geographic Market Analysis:
This research study draws on multiple layers of data including business analysis (industry trends), high-level market share analysis, supply chain analysis, and brief company profiles that together provide and analyze fundamental perspectives on the competitive landscape. High growth business growth trends and segments, high growth countries, market forces, controls, market drivers, market restrictions and drivers, and restraints. This is the most recent study that includes a strategic assessment as well as an in-depth review of the market plans, approaches, brands and manufacturing capabilities of the world’s leading industry leaders.
– North America (USA, Canada, Mexico) – Europe (Great Britain, France, Germany, Spain, Italy, Central and Eastern Europe, CIS) – Asia Pacific (China, Japan, South Korea, ASEAN, India, rest of Asia Pacific) – Latin America (Brazil, rest of LA) – Middle East and Africa (Turkey, CCG, rest of the Middle East)
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